Founder view
Company brief
What the interviewer works from, alongside the deck.
Invented company
Read-only in the demo
In the real product this is an editable form, and each field carries a line explaining why it is being asked for. Nothing here can be saved, because nothing here is stored.
Kettlefish
- Company name
- Kettlefish
- Website
- kettlefish.example.com
- Sector
- Restaurant software
- Stage
- Seed
- Location
- Bristol, United Kingdom
- One-sentence description
- Kettlefish tracks stock and waste for independent restaurant groups so kitchens stop over-ordering.
- Customer and problem
- Independent groups with three to fifteen sites order on instinct. Head chefs count stock on paper once a week, and by the time the finance lead sees the numbers the waste has already happened.
- Product and business model
- A tablet app for the kitchen plus a web dashboard for the group. Per-site subscription, GBP 149 a month, annual contracts.
- Traction and key metrics
- 31 paying sites across 6 groups. GBP 4,600 MRR. Growing about 40% month on month since June. Two groups signed after a three-week pilot.
- Raising
- GBP 900,000
- Use of funds
- Two engineers, one customer success hire, and an eighteen-month runway to reach 200 sites.
- What they most want to practise
- I always get stuck when people ask how we get from 31 sites to 200 without hiring a sales team.
Optional in the real form. This is the field the first three questions came from.
The interviewer makes sure this gets asked.
Pitch deck
Uploaded to private storage; its text is read on the server.
kettlefish-seed-deck.pdf — 14 pages
No file exists in the demo. In the real product the deck is stored under the founder’s own account prefix in a private bucket, the extracted text is treated strictly as evidence about the company, and text inside a deck cannot give the interviewer instructions.